Kenya Wildlife Service 'You haven't Done it until you've Done it'

The Kenya Wildlife Service wanted to increase local visitation to its parks and reserves. Based on the insight that most of the target demographic would rather laze around on weekends, this campaign was based on the fact that talking about visiting the parks was something that HAD to be done - not talked about. 

A mascot was created to be the KWS spokeslion. He was the voice of reason, encouraging people to go visit. 

Thus.  

Here is a second option, titled 'Tokelezea'. 

Kenya Tourist Board

KTB were looking to increase the appeal of Kenya's attractions to both Kenyans and international visitors. This was by highlighting these attractions and the reasons to visit them. 

This was the campaign targeted at Kenyans. 

And these are for the international market. 

Safaricom 'Internet Cities'

Safaricom set out to offer combined internet and digital TV services (like what Zuku does) to the public. the idea was to wipe the floor with all the competition as the service would render them obsolete. 

To begin, a revolution was needed. 

After the people got the power, what would they then do with it was the next step. 

We then ask them why they would settle for less now that they have the best internet and digital TV. 

KCB HOME LOANS ‘Unforgettable’

KCB simplified the process of acquiring a home loan for their customers. Since acquisition of a home is a great milestone in most people’s lives, the theme of ‘unforgettable firsts’ is used to encourage people to add to their list of firsts. 

Postbank ‘Ni Wakati’

This was a pitch for Postbank. Postbank is a savings bank and they wanted to improve Kenyans’ savings culture. A character, ‘Bob’ was created to be the representative/spokesman for the bank and to be the everyman who encourages people to stop wasting time and save.  

BOA ‘Things are looking up’

This was a pitch for Bank of Africa’s pan African campaign. BOA wanted to tell the continent that their products and services were designed to improve lives and livelihoods. Hence the ‘things are looking up.’