Capwell
Industries processes rice and pulses. They wanted a campaign to raise their
brands’ awareness and set them apart from the wide range of competitor
products.
As
Capwell’s brand promise is quality, the solution was a tactical campaign based
on the intrinsic attributes of the various rices which are the taste the aroma
and the versatility of rice as a main dish.
Pearl
Pishori
Pearl
Thai Jasmine
