KCB HOME LOANS ‘Unforgettable’

KCB simplified the process of acquiring a home loan for their customers. Since acquisition of a home is a great milestone in most people’s lives, the theme of ‘unforgettable firsts’ is used to encourage people to add to their list of firsts. 

Postbank ‘Ni Wakati’

This was a pitch for Postbank. Postbank is a savings bank and they wanted to improve Kenyans’ savings culture. A character, ‘Bob’ was created to be the representative/spokesman for the bank and to be the everyman who encourages people to stop wasting time and save.  

BOA ‘Things are looking up’

This was a pitch for Bank of Africa’s pan African campaign. BOA wanted to tell the continent that their products and services were designed to improve lives and livelihoods. Hence the ‘things are looking up.’

BRAND KENYA ‘Ni Wakati Wetu’

This was a pitch for Brand Kenya’s patriotic (and slightly jingoistic) campaign. The theme here was ‘It’s Our Time’ as a country to realise all the things we want. ‘Ni Wakati Wetu’ was used in Swahili to better resonate the nationalism aspect of the campaign.

YU ‘Freedom to Express’

YU, caught in the mobile price wars, was trying to expand their customer base by reminding them that they were the most competitively priced option especially for internet, work and international calls, hence the ‘freedom’ (affordability) to express oneself.

EAST AFRICA PORTLAND CEMENT COMPANY ‘From the ground up’ (corporate campaign)

With their heritage and contribution to the building up of East Africa, EAPCC wanted to remind their customers and the public at large about who they were as a company. The title ‘From the ground up’ came about as a simple play on the initial stage of any construction: the foundation. 

ORBIT PROFESSIONAL ‘Clean teeth; whenever, wherever’

After Wrigley’s E.A.’s soft launch of Orbit Professional, they wanted to communicate its teeth cleaning attributes. the gum has micro-granules that clean one’s teeth as they chew, making it ideal for cleaning teeth after meals when one cannot brush their teeth e.g. at work.

WEETABIX ‘Bring back the breakfast’

The Breakfast Company wanted to place Weetabix back onto breakfast tables after facing stiff competition from imported and local cornflakes. The idea was to place Weetabix as the only healthy tasty and original cereal worth one’s breakfast.

SOUTHERN CREDIT BANK ‘Taking you Further’

Southern Credit was flagging in the banking scene, their only worthwhile product being the Senator card. They wanted to reposition themselves as a bank that can take their customers to the next level, or further if you like. To remove the bank’s stodgy, dated image, colourful cartoons were used, reminiscent of The Economist magazine’s editorial cartoon style.

BROADWAYS BAKERIES ‘Mkate Wenyewe’

Broadways Bread had been facing stiff competition from more recently launched brands (e.g. Super Loaf) and they wanted to remind their loyal consumers, mostly from peri-urban and rural areas that their bread was ‘the real bread’ with the ‘real taste’ and was the healthier alternative.

AIR KENYA ‘Big On’ Campaign

Air Kenya, a relatively small regional airline, wanted to communicate its destination offering. The idea here was to bring out the fact that despite their size, they were big on their advantages e.g. choice, comfort, rewards and convenience as compared to other larger airlines (e.g. Fly 540)