Pearl Rice

Capwell Industries processes rice and pulses. They wanted a campaign to raise their brands’ awareness and set them apart from the wide range of competitor products.

As Capwell’s brand promise is quality, the solution was a tactical campaign based on the intrinsic attributes of the various rices which are the taste the aroma and the versatility of rice as a main dish.

Pearl Pishori

Pearl Thai Jasmine

Crown Paints 60th Anniversary

Crown was celebrating its 60^th anniversary in 2017. They wanted  campaign that showcased the value of their products over this time. 

XABA

XABA is a job finding app. They were looking for sales reps to push this app to potential employers. To this end, the wanted people who were driven and motivated, the kind who could sell ice to Eskimos. 

Kenchic Brand Campaign

Kenchic has been supplying poultry meat and farming solutions for the longest time. They needed a campaign that would refresh their brand and remind their target audience that they were the first and the best provider of all things poultry related. 

Kenya Wildlife Service 'You haven't Done it until you've Done it'

The Kenya Wildlife Service wanted to increase local visitation to its parks and reserves. Based on the insight that most of the target demographic would rather laze around on weekends, this campaign was based on the fact that talking about visiting the parks was something that HAD to be done - not talked about. 

A mascot was created to be the KWS spokeslion. He was the voice of reason, encouraging people to go visit. 

Thus.  

Here is a second option, titled 'Tokelezea'. 

Kenya Tourist Board

KTB were looking to increase the appeal of Kenya's attractions to both Kenyans and international visitors. This was by highlighting these attractions and the reasons to visit them. 

This was the campaign targeted at Kenyans. 

And these are for the international market. 

Safaricom 'Internet Cities'

Safaricom set out to offer combined internet and digital TV services (like what Zuku does) to the public. the idea was to wipe the floor with all the competition as the service would render them obsolete. 

To begin, a revolution was needed. 

After the people got the power, what would they then do with it was the next step. 

We then ask them why they would settle for less now that they have the best internet and digital TV.